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Understand Your GenAI Customer
Coming Soon Q1 2026
The Customer Insight Foundation You Need to Build GenAI Solutions People Actually Adopt
Move from assumptions and scattered feedback to a structured, segment-specific understanding of GenAI user needs, adoption barriers, and experience requirements—plus a practical plan to act on what you learn.
To win, you’ll need a repeatable way to define the right GenAI use cases, target the right customers, and translate insights into clear product and experience decisions.
The Challenge
Most organizations want “customer-centric GenAI”—but lack a consistent method to understand who they’re building for, what those users need, and why adoption stalls. Common challenges include:
- GenAI use cases are selected based on internal enthusiasm, not validated customer value.
- Customer segments are too broad—masking differences in readiness, trust thresholds, and workflows.
- “Needs” are captured at a high level, but not translated into actionable requirements per segment.
- UX decisions are made without clarity on what drives confidence, control, and sustained usage.
- Adoption barriers (risk, trust, change fatigue, compliance concerns) aren’t identified early enough to design around them.
If you can’t establish a clear customer insight baseline and act on it quickly, GenAI efforts drift into mismatched solutions, slow adoption, and unclear product direction.
Our Solution
An integrated set of assessment, workshop, and coaching services designed to baseline your GenAI Customer Insights maturity and convert findings into prioritized, capability-specific actions.
- Targeted Assessment & Acceleration Guides — Baseline your current GenAI Customer Insights maturity, identify gaps, and translate findings into prioritized, capability-specific actions.
- Leadership Workshops — Align leaders on best practices to develop a deeper understanding of your GenAI customers’ needs, wants, and barriers to GenAI adoption.
- Targeted Coaching — On-demand advisory and execution support to develop more targeted, actionable insights as inputs into your GenAI Product Management efforts.
You’ll leave with shared clarity on your GenAI customer strategy—and a concrete plan to operationalize it in product decisions.
Areas of Focus
- Defining Your Scope & Target Use Cases
- Identifying Your Target Customer Segments
- Understanding Your Customer Needs (per segment)
- Designing Your Target User Experience
Outcomes You Can Expect
- Clear customer insight baseline — A shared view of where you are today and what’s missing to understand GenAI customers with confidence.
- Validated use-case and segment focus — A sharper definition of where GenAI creates value, for whom, and under what conditions.
- Actionable segment-level needs — Needs, barriers, and requirements translated into inputs your product team can use immediately.
- Target experience definition — A practical blueprint for building trust, usability, and repeatable adoption into the UX.
- Prioritized next-step plan — A sequenced set of actions (near-term and medium-term) to strengthen customer insight capabilities.