Understanding Your Customer's Needs, Wants, and Barriers to Adoption
GenAI opportunities succeed or fail on customer adoption. This workshop digs into the end-user perspective: what customers are trying to accomplish, where they struggle today, what they value most, and what would make them hesitate. You’ll surface practical insights, define clear success measures, and quickly test assumptions so your GenAI direction is grounded in real customer reality.
Know what to build next by confirming customer demand, deal-breakers, and the few signals that prove adoption.
Teams often pursue GenAI initiatives without a sharp view of what customers truly need—and what might hold them back.
- Needs are inferred, not understood: Teams confuse internal priorities with customer priorities, leading to solutions that don’t resonate.
- Value is hard to articulate: Without clear value drivers and success metrics, messaging and feature choices become unfocused.
- Adoption barriers surface too late: Trust, risk, and workflow concerns appear after launch, slowing uptake and creating churn.
The result is GenAI work that looks promising on paper—but struggles to earn real usage and advocacy.
We guide your team through a customer-centered approach to clarify demand, value, and adoption risks before you commit.
- Jobs-to-be-Done Mapping: Define what customers are truly trying to achieve so opportunities stay outcome-focused.
- Pain Point and Inefficiency Diagnosis: Identify where time, effort, and frustration are highest to target meaningful improvements.
- Context and Constraint Capture: Clarify the industry and domain realities that shape what customers will accept and trust.
- Value Drivers and Metrics Definition: Establish what customers will value most and how you’ll know you delivered it.
- Adoption Barrier Identification: Surface the reasons customers may resist—so you can address them proactively in design and positioning.
- Understanding your customers' core "Jobs to be Done"
- Understanding Current Pain Points and Inefficiencies
- Understanding Industry or Domain-Specific Constraints & Requirements
- Understanding Value Drivers and Success Metrics
- Assessing Potential Customer Adoption Barriers
- Produce a clear set of prioritized customer “jobs” and desired outcomes tied to your target use case(s)
- Document the top pain points and inefficiencies that represent the strongest opportunity for improvement
- Capture the key contextual constraints and requirements that must shape your solution and messaging
- Define customer-relevant value drivers and success metrics to guide decisions and evaluation
- Identify the most likely adoption barriers and a concrete plan to mitigate them in your go-forward approach
Who Should Attend:
Solution Essentials
Facilitated, discussion-driven working session with structured exercises and group breakouts
4 Hours
Beginner to Intermediate
Standard collaboration tools (shared docs/whiteboard and slides)