Productizing High-Impact GenAI Solutions
An Introduction to Understanding Your GenAI Customers
Workshop
Customer Insight, Powered by GenAI
This workshop helps business and customer leaders use GenAI to deepen customer understanding, sharpen segmentation, and identify where new customer value can be created. It equips teams to move from assumptions to insight-driven decisions that directly shape experience, growth, and prioritization —
to win, leaders need more
than customer data; they need shared, actionable insight
that translates into better experiences and smarter
GenAI bets.
The Challenge
As GenAI expands what’s possible, many organizations struggle to ground innovation in real customer understanding.
- Customer insights are fragmented – Data, research, and intuition live in silos, making it hard to see a coherent picture of who customers are and what they truly need.
- GenAI use cases are defined inward-out – Teams focus on what GenAI can do technically rather than where it meaningfully improves customer outcomes.
- Customer experience is under-specified – Without a clear target experience, GenAI initiatives risk being incremental, misaligned, or invisible to customers.
If unresolved, GenAI investments drift away from customer value and fail to move the metrics that matter most.
Our Solution
A practical, executive-ready workshop that aligns teams on customer understanding and translates insight into clear GenAI opportunity areas.
- Customer clarity baseline – Establish a shared view of priority customers, segments, and jobs-to-be-done.
- Insight-to-opportunity translation – Connect customer needs and pain points to where GenAI can create differentiated value.
- Experience-driven framing – Define the customer experience shifts GenAI should enable, not just features or capabilities.
- Focused opportunity scoping – Narrow from broad possibilities to a manageable set of high-impact, customer-aligned use cases.
- Decision-ready alignment – Build consensus across stakeholders on where to explore, invest, or learn next.
Area of Focus
- Defining Your Scope & Target Use Cases
- Identifying Your Target Customers
- Understanding Your Customer’s Needs
- Defining Your Target Customer Experience
Participants Will
- Leave with a clearly defined set of priority customer segments and the outcomes that matter most to them.
- Gain a shared understanding of customer needs that can anchor GenAI strategy and experience design.
- Define a target customer experience that GenAI initiatives should enable or improve.
- Identify a focused set of customer-aligned GenAI use cases worth exploring further.
- Walk away with aligned next steps that connect customer insight to GenAI investment decisions.
Who Should Attend:
Solution Essentials
Format
Virtual or in-person
Duration
4 Hours
Skill Level
Beginner (non-technical, executive-friendly)
Tools
Optional customer segmentation templates, journey-mapping worksheets, and GenAI opportunity framing guides