Clarify Where GenAI Creates Value
This executive workshop helps business leaders define where GenAI can meaningfully impact growth, customer experience, margins, and productivity across their business model. It is designed to replace scattered experimentation with a clear value narrative and aligned priorities.
To win, leaders need more than GenAI curiosity — they need a shared view of where it creates advantage and how it supports the business strategy.
The Challenge
As GenAI adoption accelerates, many organizations struggle to translate interest into business clarity.
- Unclear value concentration – Leaders see many possible GenAI uses but lack clarity on which areas truly move growth, experience, or efficiency.
- Fragmented executive perspectives – Different functions view GenAI through isolated lenses, creating misalignment on priorities and trade-offs.
- Activity without direction – Teams experiment with GenAI without a unifying business model perspective to guide investment decisions.
Without alignment on GenAI’s role in the business model, organizations risk wasted spend, slow adoption, and diluted impact.
Our Solution
A structured, decision-oriented workshop that helps leaders define how GenAI fits into their business model and where it should be prioritized for enterprise impact.
- Business model lens – Anchor GenAI opportunities directly to growth, customer experience, margins, and workforce productivity.
- Value concentration clarity – Identify where GenAI can realistically create the greatest enterprise-level advantage.
- Executive alignment – Build a shared understanding across leaders of what GenAI is — and is not — expected to deliver.
- Opportunity framing – Translate abstract potential into clearly articulated business opportunities leaders can evaluate and sponsor.
- Decision-ready direction – Converge on a focused set of GenAI value themes to guide next steps.
Area of Focus
- Accelerating Your Growth
- Delivering Improved Customer Experiences
- Driving Improved Operating Margins
- Enabling Increased Workforce Productivity
Participants Will
- Define a clear point of view on GenAI’s role within their overall business model and strategy.
- Identify and prioritize the business areas where GenAI can deliver the greatest enterprise value.
- Align leaders around a shared GenAI value narrative that reduces fragmentation and debate.
- Establish clear criteria for evaluating future GenAI initiatives against business impact.
- Leave with a focused set of value-aligned opportunities to inform roadmap and investment decisions.
Who Should Attend:
Solution Essentials
Format
Virtual or in-person
Duration
2 hours
Skill Level
Beginner (non-technical, executive-friendly)
Tools
Optional value-mapping templates and prioritization worksheets