Advanced Agents Certification Series
Integrating AI Agents into Your Business & Go-to-Market Strategy
Workshop
Are your AI agent initiatives clearly tied to your business strategy and go-to-market priorities?
Integrating agents into core journeys, commercial motions, and governance is now a foundational capability, but without a clear plan efforts stay scattered, hard to measure, and risky to scale.
To win, your GenAI solutions need to run on a clear, KPI-linked agent strategy that aligns with your business and go-to-market plans.
The Challenge
Without a strong approach to integrating AI agents into your business and go-to-market strategy, teams struggle to:
- Connect agents to value — Pilots launch in isolated pockets without clear links to KPIs, ROI, or commercial outcomes.
- Prioritize and sequence use cases — Teams lack a structured way to assess readiness, impact, and investment cases across candidate initiatives.
- Align on governance and ownership — Cross-functional leaders struggle to agree on guardrails, responsibilities, and risk controls.
Strategic gaps in agent integration will slow adoption, cloud ROI, and increase operational and reputational risk.
Our Solution
In this hands-on workshop, your team maps AI agents directly to business goals, go-to-market motions, KPIs, and governance patterns using structured canvases and exercises. Areas of focus include:
- AI readiness & ROI modeling — Evaluate current capabilities and model expected value from priority agent initiatives.
- Use case & KPI mapping — Tie candidate agents to concrete business metrics, customer journeys, and GTM motions.
- Governance & responsible deployment — Define principles, guardrails, and review processes for safe, compliant rollout.
- Strategy & roadmap blueprint — Capture a practical adoption plan that sequences initiatives by value and readiness.
- Live executive coaching — Pressure-test assumptions, tradeoffs, and stakeholder alignment tactics with expert guidance.
Skills You'll Gain
- Agent business thesis design — Articulate where and how agents create value across your business and GTM strategy.
- KPI-linked use case selection — Prioritize initiatives based on measurable outcomes, readiness, and risk.
- ROI and readiness assessment — Build a structured view of which opportunities to pursue now vs. later.
- Governance and trust frameworks — Establish starting patterns for oversight, controls, and stakeholder confidence.
- Enterprise roadmap alignment — Create a shared, value-led plan that connects product, marketing, sales, and technology.
Who Should Attend:
Solution Essentials
Format
Virtual or in-person
Duration
4 Hours
Skill Level
Business and technical fluency with AI concepts helpful but not required
Tools
Strategy canvases, KPI and ROI templates, governance pattern examples
Explore the Remaining Advanced Agents Certification Workshops
Help your teams master Advanced Agentic AI methods. Click below to explore the remaining workshops in the Advanced Agents certification series.
Defining Agent Workflows with Prompts & Outputs
Baselining & Optimizing Your Agent Performance
Visualizing Agent Interactions & Data
Automating & Integrating AI Agents in Workflows