Assess & Accelerate Your GenAI Readiness
Delivering High-Impact Personalization at Scale
Assessment
Are You Delivering a True 1:1 Customer Experience?
GenAI is raising the bar for personalization. Customers now expect experiences that recognize their intent, remember their context, and adapt to where they are in their journey.
To win, you’ll need a responsible hyper-personalization strategy that delivers nuanced, context-rich customer interactions.
The Challenge
When working to adopt Hyper Personalization capabilities, many leaders struggle to answer foundational questions like:
- Who are we personalizing for — and which moments in the journey matter most?
- How do we keep personalized outputs on-brand, safe, and consistent across channels?
- What architecture should we use to personalize in real time without sacrificing latency, cost, or security?
- How do we measure impact, run experiments, and continuously improve based on feedback?
While Personalization is the goal, companies around the world are finding it challenging to reliably scale.
Our Solution
A structured, lightweight diagnostic that helps you:
- Benchmarks your readiness to deploy GenAI-enabled Hyper Personalization capabilities.
- Highlights competency gaps that will limit your ability to confidently deliver personalized digital experiences at scale.
- Provides targeted recommendations to accelerate your Personalization readiness.
Move from ad-hoc “personalized” interactions to high-quality personalized interactivity across your business.
Areas of Focus
- Personalization Strategy & Governance — Define where to personalize, set guardrails, and align ownership across teams.
- Data & Insights Foundation — Assess signal readiness and privacy/consent alignment.
- Personalized Content & Experiences — Build scalable patterns for journey-aware experiences and personalized content .
- Technology & Development — Evaluate the architecture and delivery approach for personalization.
- Continuous Optimization & Learning — Establish measurement, experimentation, feedback loops, and continuous improvement over time.
Targeted Acceleration Guides
> 800 actionable resources to accelerate your GenAI journey, including:
- A brief description of each capability or practice
- Why it’s important and why it’s challenging at scale
- The typical complexity to solve
- Three actions to take based on your specific level of readiness
- Key watch‑outs and common pitfalls to avoid
- The benefits you can expect when you close this gap
How it Works
- Take the assessment — Purchase and complete the Hyper Personalization diagnostic online.
- Review your scores vs. benchmarks — View your scores across each area of focus and see how your capabilities compare with industry benchmarks.
- Unlock your Acceleration Guides and next steps — Access targeted Acceleration Guides, with concrete actions, watch-outs, and next steps.
Outcomes You Can Expect
- Confidence in your hyper-personalization readiness — An integrated view of strategy, data, experience, and technical gaps that block personalization at scale.
- A personalization roadmap you can execute — Clear priorities for which journeys, signals, and channels to tackle first.
- A Better Understanding — Best practices and “watch-outs” for intent capture, context assembly, privacy, and on-brand generation.
- A practical action plan — Concrete recommendations to close your biggest personalization gaps.
- A way to track progress over time — A repeatable way to measure your impact over time.
This is the Solution for You, if:
- You’re launching (or scaling) GenAI experiences and want them to feel truly personalized.
- You have lots of personalization signals, but they’re siloed, untrusted, or hard to use in real time.
- You need to balance personalization with privacy, risk, and brand consistency, while proving measurable lift.