Is Your Organization Recognized as a GenAI Innovator?
The market is being flooded with "GenAI-enabled solutions" purporting to deliver transformational results.
To win, you'll need to position your organization as a clear GenAI leader.
The Challenge
When attempting to establish a GenAI leadership brand, teams often struggle to answer questions like:
- What is our distinctive GenAI positioning versus competitors and alternatives?
- Are our messages, content, pricing, and partnerships all reinforcing the same GenAI promise?
- Which brand-building investments should we prioritize to build credibility and deliver clear proof points?
Without a clear and compelling GenAI brand story, your product products are likely to get "lost in the noise".
Our Solution
A structured, lightweight diagnostic that:
- Benchmarks how effective your GenAI Brand & Positioning efforts are today.
- Highlights Brand-building gaps that will limit your GenAI impact.
- Provides targeted recommendations to raise the quality of your GenAI Brand-building approach.
Move from “we have scattered GenAI messaging” to “we're seen as GenAI innovation leaders."
Areas of Focus
- Brand Strategy & Positioning – Define the role GenAI plays in your brand, who you serve, and the unique promise you make.
- Messaging & Storytelling – Sharpen your GenAI narrative from core points of view to proof points, use cases, and customer stories.
- Experience & Touchpoints – Assess how your website, product UX, sales assets, events, and support bring the GenAI story to life.
- Activation & Communications – Evaluate how launches, campaigns, pricing and packaging, PR, and partner programs reinforce your GenAI brand.
Targeted Acceleration Guides
> 800 actionable resources to accelerate your GenAI journey, including:
- A brief description of each capability or practice
- Why it’s important and why it’s challenging at scale
- The typical complexity to solve
- Three actions to take based on your specific level of readiness
- Key watch‑outs and common pitfalls to avoid
- The benefits you can expect when you close this gap
How it Works
- Take the assessment – Purchase and complete the GenAI Brand Building Assessment diagnostic for your organization or team.
- Review your results – See your scores across each area of focus and compare your GenAI brand readiness with data-driven benchmarks.
- Unlock your Acceleration Guides and action plan – Access targeted recommendations, with concrete actions, watch-outs, and next steps.
Outcomes You Can Expect
- A clear view of GenAI brand health – Understand how credible and differentiated your GenAI brand really is today.
- A differentiated GenAI leadership story – Ownable positioning and narrative that rise above generic “me too” GenAI claims.
- Aligned narratives across teams – Marketing, product, sales, and leadership using the same simple, compelling GenAI language.
- A practical 90-day action plan – Clear priorities across content, experiences, pricing, and partnerships to strengthen your brand.
- A way to track progress over time – Clear measures to track your GenAI brand, perception, and engagement impact.
This is the Solution for You, if:
- You’re launching or scaling GenAI-enabled products and need a high-impact brand strategy.
- Your GenAI story feels fragmented across teams, products, and markets.
- You want an objective view of your GenAI brand health and steps to optimize your brand investments.