Defining Your Priority GenAI Initiatives
Description
Defining your Priority GenAI Initiatives involves identifying the most important projects that will deliver meaningful outcomes aligned to your GenAI strategy. These initiatives create structure, drive momentum, and help focus investment and effort on what matters most.
Why it's Important
Without clear initiative prioritization, GenAI efforts often become scattered and reactive. Teams may over-invest in low-impact experiments or miss high-value opportunities entirely. Defining your Priority GenAI Initiatives ensures alignment across stakeholders, focuses resources on high-potential use cases, and provides clarity on where to start. It also enables sequencing, measurement, and communication – all essential for driving scalable, cross-functional momentum.
Why it's Challenging @ Scale
- Lack of Enterprise-Wide Visibility: Many teams lack a clear, shared view of all in-flight and proposed GenAI efforts.
- Difficulty Aligning on Strategic Value: It’s often unclear which initiatives will truly advance enterprise priorities.
- Over-Reliance on Enthusiasts: Prioritization may reflect interest or energy, rather than business impact.
- Inconsistent Evaluation Criteria: Without standard criteria, prioritization becomes subjective and inconsistent.
- Shifting Strategic Priorities: GenAI strategies evolve rapidly, making static initiative lists obsolete.
Complexity
High: Prioritizing GenAI initiatives at scale requires cross-functional input, clarity on business goals, and the ability to adjust quickly as priorities evolve.
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Taking Action
Though most organizations begin their GenAI journey with significant knowledge gaps, there are targeted actions that can be taken to accelerate the process. Select your group’s current maturity, based on your assessment results, and act today.
Exploring 
Experimenting
Exploring Experimenting
The most important part of any journey is starting… To move from “Exploring” to “Experimenting”, focus on the following key actions:
- Explore Key Concepts & Best Practices: Complete the Defining Your Strategy to Win with GenAI workshop (2 hrs.) to understand foundational key concepts and explore applied best practices.
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- Assessing Organizational Readiness for GenAI.
- Designing the GenAI Strategy Framework.
- Aligning GenAI Strategy with Enterprise Objectives.
- Sequencing Strategic GenAI Initiatives.
- Defining KPIs for GenAI Strategy Execution.
- Define Your Action Plan: Set a clear, prioritized action plan to strengthen Defining Your GenAI Strategy – combining the standard launch-pad actions with the targeted activities below.
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Jumpstarting Your Plan
- Define your accountable lead(s), their roles, responsibilities, and committed capacity
- Deliver your first 90-day quick wins
- Configure your Delta 7/28 Plan module
- Define your measures of success and insights plan
- Build and kick off your change and comms plan
Targeted Activities
- Define your priority initiatives portfolio (v1)
- Define your use case portfolio scoring model and heatmap
- Define your GenAI use case portfolio and prioritization scorecard
- Deliver Quick Wins: Small, high-impact GenAI projects that can demonstrate tangible value in a short time frame.
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- Define High-Potential Initiative Candidates: Identify ideas with clear value potential and stakeholder interest.
- Run a Time-Boxed Pilot: Launch a 2-4 week MVP to test and learn with a small, well-scoped use case.
- Document and Share Early Results: Capture lessons learned and use them to inform initiative prioritization.
Experimenting 
Lifting-Off
Experimenting Lifting-Off
To move from Experimentation to “Lifting-Off”, prioritize the following actions:
- Complete one or more of our Deep Dive Courses: Begin exploring key concepts and best practices, including:
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- Nail It Before You Scale It: Assess and optimize your solution or process before adopting it at scale.
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- Assess Your Proposed Solution or Process: Evaluate each proposed initiative against feasibility, value potential, and alignment with enterprise priorities.
- Define in-scope Processes and Guardrails: Establish clear parameters for delivery teams to ensure initiatives stay on track and on target.
- Close any Data or Measurement Gaps: Identify missing inputs or success criteria that may hinder implementation or evaluation.
- Define Your Adoption & Scaling Plan: Create a structured roadmap for how GenAI solutions will be rolled out across teams, workflows, or business units.
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- Define Your Phased Implementation Plan: Outline how initiatives will progress from pilot to scaled deployment across the organization.
- Build Awareness and Finalize Enablers: Ensure all enablers (e.g., data, training, tooling) are in place before broad adoption.
- Operationalize Your Comms Plan: Create a communications approach that builds enthusiasm, shares results, and aligns stakeholders.
Lifting-Off 
Accelerating
Lifting-Off Accelerating
To move from Lifting-Off to “Accelerating”, prioritize the following actions:
- Formalize Your Best Practices: Document and standardize what’s working to ensure consistent, scalable success across teams and use cases.
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- Define Initiative Evaluation Criteria: Create a standardized rubric to evaluate impact, feasibility, and alignment across GenAI initiatives.
- Create a Centralized Initiative Tracker: Maintain a cross-functional tracker to monitor initiative status, results, and next steps.
- Standardize Initiative Briefs: Develop a reusable template to streamline planning and cross-functional alignment.
- Accelerate Your Adoption: Intensify efforts to embed GenAI across your organization by expanding use cases, increasing user engagement, and removing adoption barriers.
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- Expand Across Functions and Workflows: Identify additional teams or processes that can benefit from prioritized initiatives.
- Build Local Champions: Empower team-level leads to support initiative success and surface insights.
- Streamline Enablement: Package templates, training, and support to reduce friction and speed up initiative delivery.
- Celebrate Your Wins: Publicly acknowledge team accomplishments to build and sustain adoption momentum.
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- Share Outcomes Broadly: Communicate initiative results across the business to build confidence and excitement.
- Highlight Individual Contributors: Recognize people driving successful initiative delivery to encourage continued engagement.
- Document Internal Case Studies: Capture and share success stories that can be modeled and scaled.
Accelerating 
Breaking-Away
Accelerating Breaking-Away
The “Accelerating” stage represents “Target State” for many capabilities. “Breaking Away”, on the other hand, suggests that the specific Capability represents a clear competitive advantage for your business.
- Streamline & Embed: Integrate GenAI into core workflows while eliminating friction points to make usage seamless and routine.
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- Embed Initiative Workflows into Daily Tools: Ensure GenAI-enabled initiatives are accessible within the systems people already use.
- Eliminate Hand-Off Gaps: Align owners and workflows to reduce transition friction and missed opportunities.
- Automate Initiative Progress Tracking: Use GenAI or low-code tools to simplify monitoring and reporting.
- Leverage Automation: Use GenAI-powered tools and workflows to streamline repetitive tasks, enhance operational efficiency, and reduce manual effort.
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- Identify Automation Candidates: Flag recurring or time-consuming activities within high-priority initiatives.
- Integrate with Existing Systems: Connect GenAI tools with business systems to avoid duplicative work.
- Track Automation ROI: Measure value delivered through increased efficiency or reduced manual work.
- Evolve & Further Accelerate: Continuously refine GenAI strategies based on insights and outcomes, while expanding into more complex or high-impact use cases.
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- Review and Retire Underperforming Initiatives: Free up resources by removing initiatives that aren’t delivering expected value.
- Expand Scope of Proven Initiatives: Scale what works to new teams, geographies, or business functions.
- Refresh Your Prioritization Framework: Ensure your initiative selection process keeps pace with strategy and business context.
Key "Watchouts"
- Focusing on Volume Over Value: Launching too many initiatives at once can dilute impact and overwhelm teams.
- Prioritizing the Loudest Voices: Elevating initiatives based on stakeholder influence rather than strategic fit.
- Lack of Clear Success Criteria: Without defined outcomes, it’s difficult to track progress or determine impact.
- One-and-Done Thinking: Failing to revisit and refine your initiative list as your strategy evolves.
- Insufficient Cross-Functional Input: Missing key perspectives can result in misaligned or duplicative efforts.
Targeted Benefits
- Sharper Strategic Focus: Helps align energy and investment toward the most impactful opportunities.
- Faster Time-to-Value: Prioritized initiatives enable earlier wins that build momentum.
- Improved Resource Allocation: Ensures time, budget, and talent are deployed where they matter most.
- Greater Stakeholder Confidence: Transparent priorities build trust across teams and leadership.
- More Scalable Impact: Provides a foundation to extend GenAI success across the enterprise.
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