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Defining Your GenAI Priorities

Description

Defining Your GenAI Priorities helps organizations focus their energy and resources on the most valuable GenAI opportunities. It involves identifying high-impact use cases, deferring lower-value efforts, and aligning stakeholders around a clear set of strategic priorities. This capability ensures teams don’t get distracted by hype or scattered experimentation.

Why it's Important

Without a clear set of GenAI priorities, organizations often waste time on low-value pilots or duplicate efforts across teams. Defining priorities helps concentrate investment, accelerate progress, and align leadership around what matters most. It also provides a decision-making framework for evaluating new GenAI opportunities and managing resource constraints. Ultimately, a strong prioritization capability separates organizations that dabble from those that drive real business impact.

Why it's Challenging @ Scale

  • Too Many Possibilities: GenAI opens up a wide range of potential use cases, making it hard to decide which are worth pursuing.
  • Competing Stakeholder Agendas: Different teams may have conflicting priorities, creating misalignment and delays.
  • Unclear Value Metrics: Many GenAI efforts lack clear criteria for what makes a use case “high impact.”
  • Limited Visibility Across Initiatives: Without centralized oversight, teams often duplicate efforts or miss cross-functional opportunities.
  • Shifting Strategic Goals: Business priorities evolve quickly, requiring GenAI priorities to be continuously reassessed.

Complexity

High: Maturing this capability requires coordinated planning, strong stakeholder alignment, and disciplined decision-making across a rapidly evolving innovation space.

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GenAI Landing Page

Taking Action

Though most organizations begin their GenAI journey with significant knowledge gaps, there are targeted actions that can be taken to accelerate the process. Select your group’s current maturity, based on your assessment results, and act today.

  • Explore Key Concepts & Best Practices: Complete the Exploring the Keys to Winning with GenAI workshop (2 hrs.) to understand foundational key concepts and explore applied best practices.
  • Define Your Action Plan: Outline concrete, prioritized steps your organization will take to implement GenAI Strategy.

Jumpstarting Your Plan

  • Define your accountable leads), their roles, responsibilities, and committed capacity.
  • Deliver your first 90-day quick wins.
  • Configure your Delta 7/28 Plan module.
  • Define your measures of success and insights plan.
  • Build and kick off your change and comms plan.

Targeted Activities

  • Build your priority initiatives portfolio (v1)
  • Define your OKR tree per workstream and measurement plan
  • Publish your cascading Keys to Winning per workstream
  • Deliver Quick Wins: Small, high-impact GenAI projects that can demonstrate tangible value in a short time frame.
  • Prioritize a GenAI Use Case Pipeline: Build a list of possible use cases and score them based on business value, feasibility, and urgency.
  • Run a Prioritization Workshop: Facilitate a working session to align key stakeholders on 3-5 focus areas for initial GenAI investment.
  • Pilot a High-Potential Use Case: Launch a small-scale test of a top-ranked GenAI idea to validate value and spark momentum.
  • Complete one or more of our Deep Dive Courses: Begin exploring key concepts and best practices, including:
  • Nail It Before You Scale It: Assess and optimize your solution or process before adopting it at scale.
  • Assess Your Proposed Solution or Process: Evaluate if the GenAI prioritization framework is producing the desired clarity and alignment across stakeholders.
  • Define in-scope Processes and Guardrails: Establish criteria for how new GenAI opportunities are assessed, scored, and approved.
  • Close any Data or Measurement Gaps: Identify whether GenAI initiatives have appropriate tracking mechanisms to evaluate impact and prioritize follow-ups.
  • Define Your Adoption & Scaling Plan: Create a structured roadmap for how GenAI solutions will be rolled out across teams, workflows, or business units.
  • Define Your Phased Implementation Plan: Outline how prioritization practices will be embedded across business units and adjusted for local needs.
  • Build Awareness and Finalize Enablers: Share prioritization wins and equip teams with templates, tools, and decision-making frameworks.
  • Operationalize Your Comms Plan: Develop messaging to reinforce prioritization benefits, share criteria, and invite ideas from across the business.
  • Formalize Your Best Practices: Document and standardize what’s working to ensure consistent, scalable success across teams and use cases.
  • Create a Prioritization Playbook: Codify the process, tools, and scoring criteria used to identify and rank GenAI opportunities.
  • Standardize Decision-Making Forums: Define how and when leadership teams will review, approve, or defer proposed GenAI initiatives.
  • Share Lessons Learned: Capture real-world examples where effective prioritization led to stronger outcomes or faster time to value.
  • Accelerate Your Adoption: Intensify efforts to embed GenAI across your organization by expanding use cases, increasing user engagement, and removing adoption barriers.
  • Expand the Prioritization Framework: Extend prioritization tools and templates to more teams and business units.
  • Train GenAI Leads to Prioritize Effectively: Equip champions with guidance on how to evaluate, select, and sequence use cases.
  • Eliminate Process Bottlenecks: Remove internal roadblocks that delay approval or action on high-priority ideas.
  • Celebrate Your Wins: Publicly acknowledge team accomplishments to build and sustain adoption momentum.
  • Highlight Prioritized Wins: Spotlight successful GenAI initiatives that emerged from a clear prioritization process.
  • Share Prioritization Metrics: Report on how prioritization has accelerated time-to-value, improved ROI, or focused investment.
  • Recognize Prioritization Champions: Celebrate individuals or teams that have helped build prioritization discipline across the organization.
  • Streamline & Embed: Integrate GenAI into core workflows while eliminating friction points to make usage seamless and routine.
  • Embed Prioritization in Governance Processes: Make GenAI prioritization a formal part of strategic planning, funding, and governance cycles.
  • Integrate into Workflow Tools: Enable teams to submit, evaluate, and track GenAI initiatives directly within project management or strategy tools.
  • Continuously Refine Prioritization Logic: Use feedback and results to fine-tune scoring models and decision criteria.
  • Leverage Automation: Use GenAI-powered tools and workflows to streamline repetitive tasks, enhance operational efficiency, and reduce manual effort.
  • Automate Idea Intake and Scoring: Use GenAI to pre-score new opportunities based on historical success criteria and business objectives.
  • Systematize Prioritization Reviews: Create dashboards or auto-generated reports to support regular portfolio reviews and investment decisions.
  • Connect Prioritization to Impact Tracking: Link prioritization decisions to downstream metrics, such as value realized or speed-to-impact.
  • Evolve & Further Accelerate: Continuously refine GenAI strategies based on insights and outcomes, while expanding into more complex or high-impact use cases.
  • Reassess Strategic Priorities Regularly: Align GenAI efforts with evolving enterprise goals, customer needs, and market shifts.
  • Expand Use Case Coverage: Apply prioritization frameworks to advanced or emerging GenAI domains (e.g., agentic workflows, personalization).
  • Refine Prioritization KPIs: Update evaluation metrics to better reflect changing definitions of GenAI value over time.

Key "Watchouts"

  • Chasing the Shiny Object: Pursuing trendy or high-visibility GenAI ideas that lack strategic value or clear use cases.
  • Skipping the Hard Conversations: Avoiding tough prioritization decisions can result in overcommitment and resource dilution.
  • Using Vague Criteria: Without a structured framework, prioritization can become subjective and politicized.
  • Failing to Revisit Priorities: Prioritization should be dynamic; static plans quickly become outdated in a fast-moving GenAI landscape.
  • Neglecting Cross-Functional Input: Priorities defined in isolation can miss critical insights from impacted teams and users.

Targeted Benefits

  • Clarity of Focus: Teams spend their energy on the highest-impact GenAI initiatives.
  • Faster Time-to-Value: Prioritization helps reduce delays and accelerate the path from idea to outcome.
  • Smarter Resource Allocation: Investment and talent are directed to where they can create the most value.
  • Increased Stakeholder Alignment: Clear priorities help unify leadership and reduce internal conflict.
  • Greater Competitive Edge: High-performing GenAI efforts are more likely to emerge when energy isn’t diluted across low-impact ideas.

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Eddie
Accelerated Innovation

Hi, I'm Eddie 👋

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