Do You Really Understand Your GenAI Customers?
GenAI is reshaping what customers expect from every interaction - faster answers, more tailored help, and responses they can trust.
To "Win" you'll need to match what customer's care about and ways GenAI can deliver compelling value.
The Challenge
When team's "jump to building GenAI solutions", they often fail to answer key customer questions like:
- Which customer segments should our GenAI investments focus on first?
- What problems and journeys matter most to those customers?
- What kind of GenAI-enabled experience are we trying to create?
Without a clear view of your GenAI customer, it’s easy to build solutions no one cares about or wants to buy...
Our Solution
A structured digital diagnostic that:
- Assesses your current state GenAI Customer insights readiness.
- Exposes misalignment and gaps in your understanding of customer needs and journeys.
- Provides targeted recommendations to close key GenAI Customer Insights gaps.
In a single hour, you move from “we have lots of ideas” to "we know what our clients want, and how to deliver it for them".
Areas of Focus
- Your Scope & Target Use Cases – How clearly you’ve defined where GenAI can create meaningful customer value, and where it doesn't.
- Your Target Customers – How well you’ve identified, segmented, and aligned on the customers who matter most for GenAI impact.
- Your Customer’s Needs – The depth and quality of insight into customer jobs-to-be-done, pain points, motivations, and context.
- Your Target Customer Experience – How clearly you’ve defined the GenAI-powered experience you want customers to have across channels and journeys.
Targeted Acceleration Guides
> 800 actionable resources to accelerate your GenAI journey, including:
- A brief description of each capability or practice
- Why it’s important and why it’s challenging at scale
- The typical complexity to solve
- Three actions to take based on your specific level of readiness
- Key watch‑outs and common pitfalls to avoid
- The benefits you can expect when you close this gap
How it Works
- Take the assessment – Purchase and complete the Understanding Your GenAI Customer diagnostic for your organization or team.
- Review Your Results – Compare your scores against data‑driven benchmarks to see how you stack up.
- Unlock your Acceleration Guides and action plan – Access targeted recommendations, with concrete actions, watch‑outs, and next steps.
Outcomes You Can Expect
- A clear GenAI customer insight profile across scope, target customers, needs, and experience.
- Visibility into your biggest understanding gaps—where your view of the customer is thin, biased, or fragmented.
- Prioritized customer and use-case focus so teams align on which customers, journeys, and problems to tackle first.
- A practical action plan to deepen insight and design better GenAI-powered experiences.
- A way to track progress over time as your customer understanding and experiences evolve.
This is the Solution for You, if:
- You’re responsible for product, CX, marketing, or GenAI strategy and want to anchor your roadmap in real customer needs.
- Your teams are debating which GenAI customer problems to solve first—and you need a shared, evidence-based view.
- You need to show that your GenAI investments are grounded in customer value, not just experiments.