This workshop helps you promote your GenAI solution in a way that drives real uptake—not just awareness. You’ll define clear, plain-language messaging, pick the channels that actually reach your target users, and build use-case campaigns that show exactly when to use the solution and what it helps accomplish.
If users can’t quickly answer “What is this for?” they won’t use it.
Even strong GenAI solutions struggle when promotion is vague, inconsistent, or disconnected from daily work.
- Confusing or inconsistent messaging: Different teams describe the solution differently, so users aren’t sure what it does or when to rely on it.
- Promotion doesn’t reach decision moments: Communications get posted, but not where (or when) people are making choices in their workflow.
- Too much “feature talk,” not enough “use it here”: Users don’t see concrete examples tied to their real jobs, so they don’t try it—or don’t come back.
The result is low awareness, low trial, and low repeat usage—despite a solution that could help.
We guide your team through a practical promotion plan built around clarity, relevance, and repeatability.
- Plain-language value message: Create a simple explanation of what it is, who it’s for, and the top moments to use it.
- Audience-specific positioning: Tailor the message for different groups so it lands with how they evaluate and adopt.
- Use-case campaign design: Build campaigns around real “day-in-the-life” scenarios that show outcomes, not features.
- Channel and cadence plan: Choose the channels that actually work in your organization and set a realistic rollout rhythm.
Measurement and iteration: Define the signals that show the message is working—and how you’ll adjust based on results.
- Designing Messaging for GenAI Value
- Selecting Channels to Reach Target Audiences
- Crafting Use-Case-Based Campaigns
- Integrating GenAI Promotion into Change Plans
- Measuring Awareness and Engagement Uplift
- Produce a one-page messaging brief that explains what the solution is, who it’s for, and when to use it
- Create 3–5 use-case campaign concepts tied to real workflows and outcomes
- Select the best channels and a practical cadence to reach target users at the right moments
- Define clear owners across teams for promotion, enablement, support, and feedback capture
- Establish a small set of measures to track awareness, trial, and repeat usage—and decide what to change next
Who Should Attend:
Solution Essentials
Facilitated, discussion-driven working session
2 hours
Beginner to Intermediate
Standard collaboration tools (shared docs/whiteboard and slides)