Accelerated Innovation

Developing the Enterprise GenAI UX Design Capabilities to Win

GenAI UX Measurement & Optimization Best Practices

Workshop
Measure what matters—then continuously improve GenAI experiences in the real world

You can’t improve GenAI UX with generic product metrics alone. This workshop defines signals that reflect trust and usability, and builds an optimization loop—telemetry, testing, and analysis—that drives continuous improvement.

Leave with a measurement and optimization approach that turns GenAI UX into a continuously improving capability

The Challenge

GenAI UX performance is often judged anecdotally, because teams lack a measurement system designed for GenAI behaviors and trust dynamics.

  • Teams measure activity, not experience quality: Usage counts don’t reveal whether outputs were helpful, trusted, or actionable—or whether users had to work around issues.
  • Telemetry and testing don’t cover key interaction layers: Without instrumentation across prompts, outputs, edits, and follow-on actions, teams can’t diagnose where friction occurs.
  • Optimization is episodic instead of operational: Improvements happen when problems become visible, rather than through a disciplined, continuous lifecycle process.

If GenAI UX isn’t measured properly, teams can’t improve confidence and adoption

Our Solution

We help teams build a GenAI UX measurement system and optimization loop that drives continuous improvement across personas and use cases.

  • Define metrics for GenAI experience quality: Establish practical measures that reflect trust, clarity, usefulness, and user control—beyond traditional engagement.
  • Deploy telemetry across interaction layers: Identify what to instrument so teams can observe the end-to-end experience, not just surface clicks.
  • Run A/B testing to validate improvements: Define how experiments should be structured to compare interaction patterns and prove what works.
  • Analyze UX data to find friction points and behavior gaps: Turn telemetry into insights about where users get stuck, misunderstand outputs, or abandon flows.
  • Operationalize optimization as part of the product lifecycle: Build a repeatable cadence to prioritize changes, validate impact, and continuously refine experiences.
Area of Focus
  • Identifying metrics for GenAI user experience quality
  • Deploying telemetry across interaction layers
  • A/B testing for GenAI interaction improvements
  • Analyzing UX data to find friction points and behavior gaps
  • Refining experience across personas using measurement insights
  • Operationalizing UX optimization as part of the product lifecycle
Participants Will
  • Define the GenAI UX quality metrics most relevant to your users, personas, and business goals
  • Identify the telemetry needed to measure trust, usefulness, and control across interaction layers
  • Establish an experimentation approach (including A/B testing) to validate UX improvements
  • Create a method to analyze UX data and prioritize high-impact friction reductions
  • Leave with an operating plan to embed UX optimization into ongoing product lifecycle management

Who Should Attend:

UX/UI DesignerTransformation LeadersProduct LeadersService Delivery LeadersGenAI Program LeadersAI/ML LeadersGenAI Platform LeadersResearchers and Customer Insight LeadsProduct Analytics and Telemetry Leaders

Solution Essentials

Format

Facilitated workshop (interactive discussion + working session)

Duration

4 hours 

Skill Level

Advanced

Tools

Virtual whiteboard and shared document workspace

Leverage GenAI to Keep Your Customers Coming Back for More.