Accelerated Innovation

Hosting Team Member Events to Promote GenAI Use

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Hosting Team Member Events to Promote GenAI Use

Description

This capability focuses on designing and delivering engaging internal events that build awareness, spark curiosity, and encourage hands-on exploration of GenAI tools. Events may range from demos and Q&As to workshops, roadshows, and team challenges.

Why it's Important

Events are a powerful lever to energize teams, demystify GenAI, and accelerate adoption. While many employees may have access to GenAI, they often need real-world exposure and peer examples to feel confident using it. Strategic events showcase success stories, promote shared learning, and create excitement around emerging capabilities. When done well, they drive interest, reduce resistance, and build internal momentum for scaled adoption.

Why it's Challenging @ Scale

  • Event saturation or fatigue: With many competing initiatives, GenAI events risk low turnout or disengagement without clear value.
  • Lack of compelling content: Without fresh or relevant demos, events may feel repetitive or fail to inspire meaningful action.
  • Limited facilitation capacity: Few team members may feel confident leading GenAI events, especially across large or distributed teams.
  • One-off efforts vs. sustained momentum: Without follow-up or integration, events may generate interest that quickly fades.
  • Equity and access issues: Remote, global, or front-line employees may be excluded from in-person or time-sensitive formats.

Complexity

Medium: Maturing this capability involves building a scalable calendar of GenAI events, curating engaging content, enabling local facilitators, and connecting events to broader enablement and adoption strategies.

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Taking Action

Though most organizations begin their GenAI journey with significant knowledge gaps, there are targeted actions that can be taken to accelerate the process. Select your group’s current maturity, based on your assessment results, and act today.

  • Explore Key Concepts & Best Practices: Complete the Accelerating Adoption of Your GenAI Solutions workshop (2 hrs.) to understand foundational key concepts and explore applied best practices.
  • Understanding Barriers to GenAI Adoption.
  • Positioning Adoption as a Growth Driver.
  • Defining Key Stakeholder Roles.
  • Creating an Adoption Success Framework.
  • Aligning Adoption Strategy to Business Value.
  • Define Your Action Plan: Outline concrete, prioritized steps your organization will take to implement GenAI Strategy.
  • Align on your Current State and define your Target State.
  • Create an actionable enablement plan.
  • Define target timeline and measures of success.
  • Deliver Quick Wins: Small, high-impact GenAI projects that can demonstrate tangible value in a short time frame.
  • Host a “GenAI 101” Town Hall: Introduce the basics of GenAI and show early use cases through a live session with Q&A.
  • Run a Departmental GenAI Demo Day: Highlight a few in-progress or completed internal projects to inspire peers.
  • Launch a GenAI Use Case Showcase Wall: Create a virtual or physical space to share team examples and event takeaways.
  • Complete one or more of our Deep Dive Courses: Begin exploring key concepts and best practices, including:
  • Promoting Your GenAI Solutions.
  • Enabling Client Adoption of Your GenAI Solutions.
  • Providing Targeted Client Training & Support.
  • Enabling Internal Adoption of Your GenAI Solutions.
  • Providing Targeted Team Member Training & Support.
  • Nail It Before You Scale It: Assess and optimize your solution or process before adopting it at scale.
  • Assess Your Proposed Solution or Process: Evaluate past GenAI events for engagement, clarity, and post-event action rates.
  • Define in-scope Processes and Guardrails: Establish guidelines for how GenAI events should be planned, branded, and evaluated.
  • Close any Data or Measurement Gaps: Collect and analyze attendance, feedback, and behavioral follow-up data to refine event formats.
  • Define Your Adoption & Scaling Plan: Create a structured roadmap for how GenAI solutions will be rolled out across teams, workflows, or business units.
  • Define Your Phased Implementation Plan: Build an event calendar with targeted audiences, formats, and learning goals.
  • Build Awareness and Finalize Enablers: Develop toolkits, facilitator guides, and branded materials for repeatable events.
  • Operationalize Your Comms Plan: Promote events consistently across internal channels, with clear calls to action and follow-ups.
  • Formalize Your Best Practices: Document and standardize what’s working to ensure consistent, scalable success across teams and use cases.
  • Develop an Internal GenAI Events Toolkit: Provide reusable templates, agendas, and facilitation guides to support local event hosts.
  • Standardize Event Feedback Loops: Create a consistent process for capturing insights, engagement data, and follow-up needs.
  • Create an Internal Events Playbook: Outline best practices for choosing formats, tailoring content, and aligning events to adoption goals.
  • Accelerate Your Adoption: Intensify efforts to embed GenAI across your organization by expanding use cases, increasing user engagement, and removing adoption barriers.
  • Launch a Recurring Event Series: Host regular GenAI-focused sessions (e.g., “First Fridays,” lunch & learns) with rotating themes or guests.
  • Feature Cross-Team Showcases: Use events to highlight how different functions are applying GenAI to drive impact.
  • Incorporate Events into Campaigns: Align GenAI events with broader enablement or strategic initiatives to boost relevance and visibility.
  • Celebrate Your Wins: Publicly acknowledge team accomplishments to build and sustain adoption momentum.
  • Highlight Event-Driven Success Stories: Share how an event sparked a new use case, tool adoption, or workflow shift.
  • Recognize Event Hosts and Contributors: Thank facilitators, presenters, and planners for their leadership and energy.
  • Promote Event Highlights Broadly: Use newsletters, recaps, and social tools to amplify the value and reach of each session.
  • Streamline & Embed: Integrate GenAI into core workflows while eliminating friction points to make usage seamless and routine.
  • Make GenAI Events Part of Team Routines: Bake GenAI showcases or learning moments into standing meetings or all-hands forums.
  • Enable Local Event Ownership: Empower departments or team leads to independently host events using centralized support.
  • Create Always-On Event Access: Maintain a repository of recorded sessions, templates, and spotlight reels for on-demand learning.
  • Leverage Automation: Use GenAI-powered tools and workflows to streamline repetitive tasks, enhance operational efficiency, and reduce manual effort.
  • Auto-Generate Event Content and Summaries: Use GenAI to help plan agendas, draft invites, and create post-event recaps.
  • Tag and Index Event Insights: Automatically organize recordings or notes by topic, use case, or function for easy reuse.
  • Trigger Follow-Up Actions Based on Engagement: Use participation data to recommend next steps, training, or tool access.
  • Evolve & Further Accelerate: Continuously refine GenAI strategies based on insights and outcomes, while expanding into more complex or high-impact use cases.
  • Refresh Event Formats Based on Feedback: Regularly introduce new formats (e.g., hands-on labs, live prompting sessions) to keep events engaging.
  • Tailor Events to Role-Specific Needs: Use audience data to customize content and examples for different teams.
  • Benchmark Internal Engagement: Track attendance, participation, and follow-through to identify high-impact formats or topics.

Key "Watchouts"

  • Prioritizing flash over substance: Events that are exciting but lack clear takeaways or next steps don’t lead to lasting change.
  • Failing to connect events to adoption goals: Without strategic alignment, events risk becoming isolated “moments” rather than drivers of behavior.
  • Relying on a single format or style: One-size-fits-all approaches may limit engagement across diverse audiences.
  • Underpromoting or poorly timing events: Even the best content won’t land if no one shows up-clear, timely promotion is critical.
  • Neglecting follow-up enablement: Without post-event resources or nudges, enthusiasm often fades before habits form.

Targeted Benefits

  • Increased energy and excitement: Live events generate buzz, build curiosity, and create momentum for adoption.
  • Faster GenAI awareness at scale: Events help quickly expose large groups to new tools, use cases, and practices.
  • Shared learning across silos: Cross-functional events foster collaboration and knowledge transfer.
  • Real-time feedback and insights: Events provide a direct channel to learn what teams need, fear, or find exciting.
  • Increased visibility for internal champions: Events spotlight emerging leaders and reinforce a culture of experimentation.

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Eddie
Accelerated Innovation

Hi, I'm Eddie 👋

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