Leverage GenAI to deliver higher-impact results, faster.
Accelerate
with GenAI
GenAI is a once in a generation opportunity to:
Increase Revenue Growth
Increase Operating Margins
Increase Customer Engagement
Increase Team Member Productivity
Real World GenAI Impacts
Accelerate Top-line Growth
Opportunity
- Microsoft 365 = The dominant productivity suite for decades, with ~20% annual growth.
- Key Question: Key Question: How to significantly accelerate growth in an established ‘category owner?
Solution
- Incorporate GenAI capabilities as a “Copilot” in Microsoft 365 apps
- Provide seamless GenAI connectivity across Microsoft’s other platforms, creating an integrated ecosystem
- Monetize these capabilities via a $30+ premium per user/month subscription fee
Business
Impact
7.3B
Incremental ARR by June, 2025
14B
Annual revenue with 10% user adoption.
Deliver Personalized User Experiences
Opportunity
- Consumers want deeper, more personal connections with trusted brands
- General Mills’ 3rd party sales model limits their connection with their end customer
Solution
- Use Salesforce Einstein to create and deliver 1:1 GenAI-powered moments of connection
- The GenAI-enabled interactions include: personalized recommendations, customized recipes, and targeted offers, all in the customer’s preferred style and frequency of communication
Business
Impact
3x
Engagement Increase
40%
Increase in “buy now” clicks
Drive Operating Margin Improvements
Opportunity
- Lonely Planet, a provider of premier travel guidebooks. now offers custom digital travel itineraries to create deeper, ‘stickier’ customer relationships
- ‘The Rub’: While leveraging local experts to create curated itineraries is effective, it’s expensive and doesn’t scale well
Solution
- Lonely Planet built a GenAI solution on AWS leveraging the Claude 2 LLM and travel data they already possessed to:
- Create personalized itineraries
- In real-time
- At a fraction of the cost
Business
Impact
80%
Itinerary Production Costs
GenAI in a Nutshell
The magic of GenAI is driven by its ability to leverage and combine four transformational capabilities
Natural Language Understanding (NLU)
NLU enables users to interact ‘naturally’ in their native language with connected computer systems. Those systems not only understand what the user says, but their underlying ‘intent’ - opening up a new world of possibilities.
Intelligent Big Data
GenAI breaks down information silos - transforming your data into intelligent, actionable insights
Deep Learning
Innovations in neural networks and compute power are the key to translating Big Data into actionable intelligence.
Generative Pre-Trained Transformer (e.g. ChatGPT)
The ‘GPT’ in ChatGPT stands for ‘Generative Pre-Trained Transformers’, an innovative class of GenAI solutions capable of taking Big Data inputs and generating realistic and humanlike content.
The Keys to Winning with GenAI
The Executive (Conceptual) View
