Accelerate with GenAI
Leverage GenAI to deliver higher-impact results, faster.
GenAI is a once in a generation opportunity to:
Increase Revenue Growth
Increase Operating Margins
Increase Customer Engagement
Increase Team Member Productivity
Real World GenAI Impacts
Accelerate Top-line Growth
Opportunity
- Microsoft 365 = The dominant productivity suite for decades, with ~20% annual growth.
- Key Question: Key Question: How to significantly accelerate growth in an established ‘category owner?
Solution
- Incorporate GenAI capabilities as a “Copilot” in Microsoft 365 apps
- Provide seamless GenAI connectivity across Microsoft’s other platforms, creating an integrated ecosystem
- Monetize these capabilities via a $30+ premium per user/month subscription fee
Business Impact
Source:
Deliver Personalized User Experiences
Opportunity
- Consumers want deeper, more personal connections with trusted brands
- General Mills’ 3rd party sales model limits their connection with their end customer
Solution
- Use Salesforce Einstein to create and deliver 1:1 GenAI-powered moments of connection
- The GenAI-enabled interactions include: personalized recommendations, customized recipes, and targeted offers, all in the customer’s preferred style and frequency of communication
Drive Operating Margin Improvements
Opportunity
- Lonely Planet, a provider of premier travel guidebooks. now offers custom digital travel itineraries to create deeper, ‘stickier’ customer relationships
- ‘The Rub’: While leveraging local experts to create curated itineraries is effective, it’s expensive and doesn’t scale well
Solution
- Lonely Planet built a GenAI solution on AWS leveraging the Claude 2 LLM and travel data they already possessed to:
- Create personalized itineraries
- In real-time
- At a fraction of the cost