Accelerated Innovation

Evolving Ways of Working to Integrate GenAI Solutions

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Evolving Ways of Working to Integrate GenAI Solutions

Description

This capability focuses on embedding GenAI tools and practices into daily workflows, collaboration models, and team behaviors. It includes redesigning processes, roles, and routines to fully leverage GenAI’s potential across business functions and operating models.

Why it's Important

GenAI’s value isn’t realized through isolated tools-it requires teams to rethink how work gets done. Without updated ways of working, GenAI adoption remains surface-level and fragmented. Integrating GenAI into routine processes accelerates productivity, creativity, and decision-making at scale. It also empowers teams to continuously experiment, learn, and improve-unlocking compounding returns over time.

Why it's Challenging @ Scale

  • Change fatigue and resistance: Teams already managing multiple transformations may struggle to embrace new GenAI-driven workflows.
  • Lack of clear ownership: No single team may feel responsible for redesigning processes or tracking GenAI integration.
  • Tool-workflow mismatch: GenAI tools may not align with existing systems, creating friction or duplication.
  • Inconsistent usage patterns: Without clear expectations, some teams fully embrace GenAI while others ignore it.
  • Insufficient enablement and support: Teams may not receive the training or guidance needed to confidently evolve how they work.

Complexity

High: Maturing this capability requires coordinated shifts in mindset, process design, tooling, and enablement. Success depends on equipping teams to continuously adapt, while embedding GenAI into the flow of work in sustainable, scalable ways.

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Taking Action

Though most organizations begin their GenAI journey with significant knowledge gaps, there are targeted actions that can be taken to accelerate the process. Select your group’s current maturity, based on your assessment results, and act today.

The most important part of any journey is starting… To move from “Exploring” to “Experimenting”, focus on the following key actions:
  • Explore Key Concepts & Best Practices: Complete the Accelerating Adoption of Your GenAI Solutions workshop (2 hrs.) to understand foundational key concepts and explore applied best practices.
  • Understanding Barriers to GenAI Adoption.
  • Positioning Adoption as a Growth Driver.
  • Defining Key Stakeholder Roles.
  • Creating an Adoption Success Framework.
  • Aligning Adoption Strategy to Business Value.
  • Define Your Action Plan: Outline concrete, prioritized steps your organization will take to implement GenAI Strategy.
  • Align on your Current State and define your Target State.
  • Create an actionable enablement plan.
  • Define target timeline and measures of success.
  • Deliver Quick Wins: Small, high-impact GenAI projects that can demonstrate tangible value in a short time frame.
  • Pilot a New GenAI-Enabled Workflow: Identify one team to redesign a recurring process (e.g., reporting, brainstorming, research) using GenAI.
  • Create a Ways of Working “Playbook”: Document simple examples of how GenAI can support common team activities.
  • Host a GenAI Workstream Challenge: Invite teams to test how GenAI could streamline or enhance a weekly task or ritual.
To move from Experimentation to “Lifting-Off”, prioritize the following actions:
  • Complete one or more of our Deep Dive Courses: Begin exploring key concepts and best practices, including:
  • Promoting Your GenAI Solutions.
  • Enabling Client Adoption of Your GenAI Solutions.
  • Providing Targeted Client Training & Support.
  • Enabling Internal Adoption of Your GenAI Solutions.
  • Providing Targeted Team Member Training & Support.
  • Nail It Before You Scale It: Assess and optimize your solution or process before adopting it at scale.
  • Assess Your Proposed Solution or Process: Review how GenAI tools are currently embedded in workflows and what barriers exist.
  • Define in-scope Processes and Guardrails: Identify core routines or tasks that should include GenAI usage-and where it’s optional.
  • Close any Data or Measurement Gaps: Track where and how GenAI is being used in daily work, and its perceived value by teams.
  • Define Your Adoption & Scaling Plan: Create a structured roadmap for how GenAI solutions will be rolled out across teams, workflows, or business units.
  • Define Your Phased Implementation Plan: Identify key workstreams or departments where GenAI-aligned Ways of Working will be introduced first.
  • Build Awareness and Finalize Enablers: Create guides, checklists, and prompts that support integration into existing rituals and systems.
  • Operationalize Your Comms Plan: Share clear messaging about expectations, support resources, and success stories as WoW changes roll out.
To move from Lifting-Off to “Accelerating”, prioritize the following actions:
  • Formalize Your Best Practices: Document and standardize what’s working to ensure consistent, scalable success across teams and use cases.
  • Publish Updated Ways of Working Guidelines: Codify how GenAI should be used in meetings, rituals, content creation, and decision-making.
  • Develop Role-Specific Usage Examples: Provide concrete GenAI usage models tailored to different job functions.
  • Include GenAI in Operating Rhythms: Integrate GenAI reviews, prompts, or tools into sprint planning, retros, team meetings, and check-ins.
  • Accelerate Your Adoption: Intensify efforts to embed GenAI across your organization by expanding use cases, increasing user engagement, and removing adoption barriers.
  • Conduct Workflow Mapping Sessions: Identify high-volume processes where GenAI can reduce time or complexity.
  • Deploy Embedded GenAI Assistants: Place GenAI access points directly inside task or collaboration tools to support in-the-moment use.
  • Remove Friction Points: Identify and address blockers-such as access issues or uncertainty around use cases-that slow team adoption.
  • Celebrate Your Wins: Publicly acknowledge team accomplishments to build and sustain adoption momentum.
  • Spotlight Teams with GenAI-Driven Process Gains: Share quantitative and qualitative results from reimagined workflows.
  • Share “Before and After” Workflow Snapshots: Visually compare legacy vs. GenAI-enhanced processes to show time saved or value gained.
  • Recognize Innovators in Team Enablement: Celebrate individuals or leads who drive process reinvention through GenAI.
The “Accelerating” stage represents “Target State” for many capabilities. “Breaking Away”, on the other hand, suggests that the specific capability represents a clear competitive advantage for your business.
  • Streamline & Embed: Integrate GenAI into core workflows while eliminating friction points to make usage seamless and routine.
  • Codify GenAI Integration in SOPs: Update standard operating procedures to reflect GenAI’s role in daily work, by team or function.
  • Include GenAI Usage in Onboarding: Make GenAI tools and expectations part of how new hires are trained and introduced to their roles.
  • Sync GenAI With Team Tooling: Ensure GenAI is available within collaboration tools, project trackers, and workflow platforms.
  • Leverage Automation: Use GenAI-powered tools and workflows to streamline repetitive tasks, enhance operational efficiency, and reduce manual effort.
  • Automate Routine Tasks Across Functions: Identify and integrate GenAI for standard documentation, research, or reporting use cases.
  • Trigger GenAI Actions Based on Workflow Events: Auto-generate content or suggestions when tasks reach certain stages.
  • Continuously Fine-Tune Task Flows: Use feedback and analytics to refine where GenAI adds the most value within team processes.
  • Evolve & Further Accelerate: Continuously refine GenAI strategies based on insights and outcomes, while expanding into more complex or high-impact use cases.
  • Measure GenAI Contribution to Performance Metrics: Quantify how GenAI-enabled ways of working impact speed, quality, or satisfaction.
  • Expand Across Modalities and Teams: Apply evolved ways of working to audio, video, and new GenAI features, and extend to additional departments.
  • Benchmark Internal GenAI Workflows: Compare adoption and outcomes across teams to identify high performers and best practices.

Key "Watchouts"

As you take action you’ll want to avoid:

  • Treating GenAI as a side tool: If GenAI isn’t embedded into core workflows, it will remain underused and undervalued.
  • Over-standardizing too early: Rigid playbooks can stifle team innovation-flexibility is key during early adoption phases.
  • Neglecting team feedback: Ways of working should evolve based on real user experience, not just top-down strategy.
  • Assuming one-size-fits-all: What works for one team may not suit another-adoption plans must reflect role- and task-specific needs.
  • Failing to measure impact: Without visibility into how GenAI affects outcomes, it’s hard to optimize or scale the approach.

Targeted Benefits

While Evolving Ways of Working to Integrate GenAI Solutions can be challenging, its benefits are clear and compelling, including:

  • Higher productivity and efficiency: Embedding GenAI into daily tasks saves time and reduces friction across functions.
  • Faster change adoption: Integrating GenAI into rituals and routines helps teams embrace new tools more naturally.
  • Increased innovation at the edge: Teams gain space and tools to reimagine how work gets done.
  • Stronger GenAI culture: Shared practices and visible behaviors signal that GenAI is part of how the organization operates.
  • Sustained performance gains: Continuous improvement loops help organizations build and maintain a competitive edge.

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Eddie
Accelerated Innovation

Hi, I'm Eddie 👋

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