Accelerated Innovation

Building Awareness for GenAI Solutions and Capabilities

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Building Awareness for GenAI Solutions and Capabilities

Description

This capability focuses on increasing awareness of GenAI solutions across internal teams, clients, and partners. It includes designing and delivering communication, promotion, and engagement strategies that drive interest, visibility, and understanding of what GenAI can do.

Why it's Important

Even the most valuable GenAI solutions will struggle to gain traction if no one knows they exist or why they matter. Building awareness is the first step to unlocking trial, trust, and adoption. It ensures users understand where to start, how to engage, and what outcomes are possible. Strong awareness efforts also help differentiate offerings, showcase momentum, and create a foundation for long-term success at scale.

Why it's Challenging @ Scale

  • No centralized awareness strategy: Efforts to promote GenAI are often scattered across teams, channels, and formats.
  • Low clarity on what’s available: Users don’t know which GenAI solutions exist, how they work, or where to find them.
  • Limited comms and marketing support: Awareness efforts often rely on teams without the time or skills to craft engaging narratives.
  • Channel fragmentation: Messages are diluted or missed due to inconsistent delivery across internal and external platforms.
  • Difficulty sustaining attention over time: Awareness fades quickly without a plan for repetition, reinforcement, and refresh.

Complexity

Medium: While initial awareness campaigns are easy to launch, building and sustaining consistent visibility across audiences, solutions, and markets requires ongoing coordination, creativity, and iteration.

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Taking Action

Though most organizations begin their GenAI journey with significant knowledge gaps, there are targeted actions that can be taken to accelerate the process. Select your group’s current maturity, based on your assessment results, and act today.

  • Explore Key Concepts & Best Practices: Complete the Accelerating Adoption of Your GenAI Solutions workshop (2 hrs.) to understand foundational key concepts and explore applied best practices
  • Understanding Barriers to GenAI Adoption
  • Positioning Adoption as a Growth Driver
  • Defining Key Stakeholder Roles
  • Creating an Adoption Success Framework
  • Aligning Adoption Strategy to Business Value
  • Define Your Action Plan: Outline concrete, prioritized steps your organization will take to implement GenAI Strategy.
  • Align on your Current State and define your Target State
  • Create an actionable enablement plan
  • Define target timeline and measures of success
  • Deliver Quick Wins: Small, high-impact GenAI projects that can demonstrate tangible value in a short time frame.
  • Internal Launch Event or Roadshow: Organize a showcase to introduce GenAI capabilities to key teams or departments.
  • Awareness Pilot Campaign: Test different channels (email, Slack, intranet) to identify what generates the most engagement.
  • Create a “What’s Available” GenAI Directory: Publish a simple, accessible list of available GenAI solutions with links and use case overviews.
  • Complete one or more of our Deep Dive Courses: Begin exploring key concepts and best practices, including:
  • Promoting Your GenAI Solutions
  • Enabling Client Adoption of Your GenAI Solutions
  • Providing Targeted Client Training & Support
  • Enabling Internal Adoption of Your GenAI Solutions
  • Providing Targeted Team Member Training & Support
  • Nail It Before You Scale It: Assess and optimize your solution or process before adopting it at scale
  • Assess Your Proposed Solution or Process: Evaluate current awareness efforts for reach, clarity, and engagement.
  • Define In-Scope Processes and Guardrails: Establish rules for who can launch awareness campaigns and how they should be structured.
  • Close Any Data or Measurement Gaps: Track open rates, click-throughs, attendance, and feedback to improve future campaigns.
  • Define Your Adoption & Scaling Plan: Create a structured roadmap for how GenAI solutions will be rolled out across teams, workflows, or business units
  • Define Your Phased Implementation Plan: Roll out awareness waves aligned to priority audiences and launch schedules.
  • Build Awareness and Finalize Enablers: Prepare templates, toolkits, and content banks for teams to use in awareness efforts.
  • Operationalize Your Comms Plan: Align messages across internal newsletters, Slack updates, town halls, and other key channels.
  • Formalize Your Best Practices: Document and standardize what’s working to ensure consistent, scalable success across teams and use cases
  • Create a GenAI Awareness Playbook: Standardize messaging guidelines, sample templates, and campaign timing.
  • Document Channel Best Practices: Identify which formats and delivery mechanisms work best for different audiences.
  • Establish Content Review Processes: Set up quality checks to ensure clarity, alignment, and accuracy in awareness materials.
  • Accelerate Your Adoption: Intensify efforts to embed GenAI across your organization by expanding use cases, increasing user engagement, and removing adoption barriers
  • Launch Always-On Awareness Streams: Set up recurring GenAI highlights in newsletters, dashboards, or signage.
  • Target Awareness by Audience Segment: Tailor campaigns by role, region, or function to increase relevance and impact.
  • Use Influencers and Champions: Amplify awareness through executive sponsors, team leads, or early adopters.
  • Celebrate Your Wins: Publicly acknowledge team accomplishments to build and sustain adoption momentum
  • Showcase Awareness-Driven Impact: Share stories where increased visibility led to spikes in trial, adoption, or interest.
  • Highlight Creative Campaigns: Feature innovative awareness tactics that resonated with users.
  • Recognize Awareness Leaders: Celebrate individuals or teams who drove high-performing awareness efforts.
  • Streamline & Embed: Integrate GenAI into core workflows while eliminating friction points to make usage seamless and routine
  • Integrate Awareness into Launch Workflows: Make awareness planning a required step in GenAI solution delivery.
  • Use Embedded Messaging in Tools: Surface awareness banners, usage tips, or updates directly within core platforms and workflows.
  • Build Feedback Loops into Channels: Enable quick user feedback on awareness content to guide improvements in real time.
  • Leverage Automation: Use GenAI-powered tools and workflows to streamline repetitive tasks, enhance operational efficiency, and reduce manual effort
  • Automate Awareness Campaigns: Use marketing automation or internal comms tools to schedule and personalize awareness efforts.
  • Dynamically Target Based on Usage: Tailor awareness content based on user roles, behaviors, or adoption stage.
  • Use GenAI to Generate Campaign Assets: Produce drafts of newsletters, banners, or social posts using GenAI content tools.
  • Evolve & Further Accelerate: Continuously refine GenAI strategies based on insights and outcomes, while expanding into more complex or high-impact use cases
  • Refresh Awareness Based on Analytics: Use engagement data to fine-tune timing, tone, and content strategy.
  • Expand to New Audiences and Regions: Scale awareness efforts across global teams or new user groups.
  • Benchmark Reach and Recall: Track internal and external awareness against industry benchmarks to identify opportunities for improvement.

Key "Watchouts"

  • One-off announcements with no follow-up: A single message rarely creates sustained awareness or engagement.
  • Overloading users with technical jargon: Complex language can deter non-technical audiences from exploring GenAI.
  • Ignoring audience segmentation: Generic campaigns are less effective than ones tailored to specific roles or contexts.
  • Lack of metrics or feedback loops: Without measurement, it’s hard to know what’s working or where to improve.
  • Underestimating internal coordination needs: Fragmented efforts across teams can confuse audiences and dilute impact.

Targeted Benefits

  • Stronger adoption pipeline: Awareness fuels interest, trial, and deeper engagement.
  • Faster time to value: Users who know what exists and how to access it are more likely to get started.
  • More scalable launches: Standardized awareness approaches enable repeatable rollouts.
  • Increased solution visibility: Internal and external teams understand where GenAI is delivering impact.
  • Greater user confidence and trust: Well-crafted awareness builds credibility and supports long-term engagement.

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Eddie
Accelerated Innovation

Hi, I'm Eddie 👋

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